The Goulter's story, passionate about vinegar since 1997

The Goulter's story

The Goulter’s story began in 1997, rooted in a passion for creating premium vinegar products that support both your health and your home. Founded by Tim Goulter – a dedicated wine and vinegar maker – our brand has grown from a small family venture into a trusted name in vinegar.

Over two decades on, Goulter’s remains proudly family owned and operated from our home in sunny Nelson, New Zealand. In 2014, Tim’s nephew Charlie and his wife Trish came on board, bringing fresh energy to the business while continuing our family legacy – vinegar truly runs in our veins.

With sustainability at the heart of what we do, we’re committed to crafting high-quality, affordable vinegar products. As specialists in vinegar production, our name says it all – Goulter’s. From household favourites to innovative health blends, our flagship product remains our Certified Organic Apple Cider Vinegar, made using only the finest organic New Zealand apples.

Thriving & Innovative

Innovative Products

At Goulter’s, we were the first in New Zealand to develop a diverse range of vinegar-based products – with our Certified Organic Apple Cider Vinegar leading the way. From day one, our focus has been on creating products that are good for your health, your home, and the planet.

Our range has grown to include New Zealand’s only Organic ACV dietary supplement capsules, our popular Honeygar tonic, and our smooth, versatile Kiwifruit Vinegar – a kitchen favourite. We’ve also introduced Organic ACV Powdered Sachets, a convenient and travel-friendly way to enjoy the benefits of apple cider vinegar on the go.

For Your Home and Garden

We’ve rebranded our beloved Citrogar to All Natural Vinegar Cleaner, available in three fresh, natural scents: Lemon Love, Manuka Magic, and Grannie’s Apples.

We also pioneered WeedX, New Zealand’s first natural vinegar-based herbicide – a safe, non-toxic solution for your garden, available at https://www.naturalherbicide.co.nz/

Continuing to Thrive

You’ll find Goulter’s products in supermarkets, health food, and organic stores across New Zealand – many offering refill stations to help reduce waste. We’re proud to export to six countries and welcome wholesale enquiries locally and internationally.

We’re committed to creating products that are better for you and better for the world. As the Māori proverb says:
Nā tō rourou, nā taku rourou ka ora ai te iwi – With your food basket and my food basket, the people will thrive.

Forward Thinking

Scaling Up with Purpose
In 2019, we expanded our production by building a 20,000-litre Acetator tank – doubling our capacity with classic Kiwi ingenuity. Alongside a state-of-the-art bottling line, we now proudly offer contract bottling services.

Educating for Better Health
We’re passionate about sharing the health benefits of vinegar. The more you know, the better choices you can make for your wellbeing. Explore our discover section to learn what makes a truly great vinegar.

Got questions? We’d love to help – get in touch here, or just give us a call on 03 546 5174.

Locally Rooted, Globally Growing
We’re proud supporters of our Nelson community, donating time and products to local causes. As members of the Nelson Tasman Chamber of Commerce and partners with NZ Trade & Enterprise, we’re committed to growing sustainably – for our business and our region.

Our Mission

To build an honest, thriving and sustainable business which produces natural, authentic, affordable products that lend themselves to the health and wellbeing of the environment and all of humankind.

healthy products

We harness the power of nature in a growing range of vinegar products, without nasty chemicals and where possible 100% organic.

healthy people

Goulter’s supports overall health and wellbeing with vinegar products.

healthy communities

We produce affordable natural products that are effective to use around your house while being safe for people and animals.

healthy environment

We use locally sourced ingredients for all our products.

Goulter’s actively support a circular economy by offering consumers refill options around the country.

We take back empty bulk containers so they can be re-used.

universal wellness

Goulter’s produce natural, sustainable products to support your health and wellbeing and that of your family and animals.

We do this so you can enjoy life to the fullest and be an active contributor to healthy communities.

Our Team

Charlie

CEO and fearless leader

As a second-generation vinegar maker, Charlie Goulter oversees the smooth running of both the factory and the wider business. He leads the planning and development of new products and handles quoting for potential overseas clients.

Charlie also trains staff in the vinegar-making process and is currently driving the expansion of our production facility to support future growth.

“We’re proud to carry on the family tradition – making honest, quality vinegar and continuing to innovate for future generations.”

Trish

Marketing Manager & source of laughter

Trish leads our marketing, advertising, and sales coordination, ensuring Goulter’s stays connected with what customers want and need. She manages our social media presence and plays a key role in identifying new markets both in New Zealand and internationally.

With a strong focus on product development, Trish is passionate about growing our presence in the global vinegar market. She also works closely with Charlie on the future direction of the business, helping to shape strategies that support sustainable growth.

“Connecting, educating, and being part of our community is at the heart of what we do. It’s about giving back as much as moving forward.”

What people say...

Dear folks, I was recently given a bottle of Goulter’s Apple Cider Vinegar, which I had not encountered before. I have used a number of other different brands over the years but this was by far the nicest I have discovered.

I would also like to pass an observation of a possible beneficial effect. I have a benign enlarged prostate, which as you probably know means I often make trips to the toilet during the night. I take medication for this, but it’s not always very effective. Now, I have noticed in the past that if I take a glass of cider vinegar and honey after dinner, sometimes the number of trips reduces. It may be coincidence, but I wonder whether something akin to the grapefruit effect is happening. (There are many medications for which grapefruit is prohibited, as it has a multiplier effect on the medication, in some cases to a dangerous level. Any pharmacist will verify this.)

Anyway, I have noticed that in the last two weeks of using your ACV, the number of night trips has on average diminished, which is very appreciated. I cannot say definitively that your product is the cause, but it does seem to me to be beyond just coincidence.

With warm regards.

John McNeil

Spreydon, Christchurch

I recently discovered the Goulter’s All Natural Vinegar Cleaner, and I must say, I’m thoroughly impressed. Based in Nelson and made with 100% local products, this cleaner is both incredibly effective and non-toxic for both humans and the environment. What more could you ask for?

I love how this product leaves surfaces beautifully clean without any harsh chemicals, and it’s so easy to use. Plus, the fact that it’s made with all-natural ingredients means I can feel good about using it in my home without worrying about any harmful effects.

But that’s not all – Goulter’s also offers an apple cider vinegar made from organic, locally-sourced apples that has a fantastic, original taste. It’s so delicious and versatile – I use it for cooking, dressing salads, and even as a refreshing drink.

After trying these fantastic products, I now swear by Goulter’s commitment to using natural, locally-sourced ingredients in their products. I highly recommend giving Goulter’s All Natural Vinegar Cleaner and their apple cider vinegar a try – you won’t be disappointed!

Stinna

One bright spot in our day is Goulter’s Organic ACV vinegar. Floral, delicate and yet sharp – enhances everything. Our latest use is what I call a “Health Drink” (acceptable to hubby). A bit of pink salt, a bit of ACV and warm water in the morning. It’s a bit like a broth and although we don’t always FEEL like having it, we feel lifted and revived AFTER drinking the Health Drink. And it seems to be helping my 60 something skin look a little more youthful on the face. Thank you.

Fiona T

I own a small, environmentally friendly gardening company in Auckland and have searched for years for a suitable herbicide for my team and my clients. I had tried the ‘big name’ brands available in garden centres, but nothing was ever quite effective enough for our needs, until I found WeedX.

I was drawn to WeedX firstly because it is a New Zealand made product that is natural, biodegradable and safe to use around pets and children. The fact that this product is approved by the Environmental Protection Agency is extremely reassuring as caring for the environment is one of our top priorities.

WeedX does a much better job on weeds than any of the other eco products we have tried. We have been using WeedX in our client’s gardens across Auckland’s North Shore for several years now, and would not dream of trying another brand – thank you Goulter’s for creating a safe, environmentally friendly and effective herbicide at last!

Shop for WeedX here https://www.naturalherbicide.co.nz/

Amanda Graham

New Haven Gardens Auckland

It’s great to finally have a natural non-toxic spray to use in the nursery, particularly with customers walking through. I use Goulter’s WeedX to keep on top of moss, general weeds and pearl wort. There is a lingering vinegar smell but it only lasts half a day and less in the summer with the heat. We find WeedX is perfect as a “one hit” for the weeds, moss and liver wort. It also does not destroy the soil life.

Shop for WeedX here https://www.naturalherbicide.co.nz/

Frank Goeddert

Frank's Trees Nursery Nelson

I’ve been using the Apple Cider Capsules twice a day in the morning and then after dinner for about 3 weeks and have found them amazing.

I have pretty to severe reflux and that has calmed right down, so much so that I could stop taking omeprazole and just use the odd quick-eze when I eat something oily or greasy.

But even better than that I had a very coated tongue, do you know that white coating? After only about 3 or 4 days that coating was gone and has stayed gone.

I thoroughly recommend the capsules to anyone that finds drinking Apple Cider Vinegar a bit difficult because of the strength.

Lynny Bishop

Murupara

I am writing to say how delighted I was to received your WeedX Natural Herbicide product through the Get Growing competition recently. Such an amazing product when sprayed on the weeds, they shrivel and collapse within a day. So easy to use and a pleasant vinegar smell as well.

Thank you for such a great prize I was lucky to be the recipient of.

Shop for WeedX here https://www.naturalherbicide.co.nz/

Jill Roberts

Taupo

I tried Goulter’s Honeygar last week for the first time while suffering from severe hay fever making me cough almost continuously for days. I drank my first glass and stopped coughing – it was like magic! Honeygar is really palatable and easy to drink. Since then I have included Honeygar into my morning smoothie. It just adds an amazing extra zing to my day. Thank you for a wonderful product.

John Hall

We were so pleased to find we were able to buy the Apple Cider Vinegar direct from you. We have been doing the expensive thing and getting some from an Organic Shop down here in Dunedin. We have been so pleased with the results it was time to look for a more economic source. We are actually giving it to our goats, both Boer + Nubians and have found the goats have had the lowest worm counts ever. They are going up to 6 months without needing to be wormed, which is unbelievable. They are in different paddocks so the only commonality is the Apple Cider Vinegar. They are also looking so well – we are converts!

Sheryl Collins

Hi, I just had to write to tell you my experience with your ACV. 13 months ago we moved from Nelson to just outside Murchison together with our three horses and 2 donkeys. We knew the area was a ‘hot spot’ for sand flies but had no idea how bad they would affect our horses/donkeys. They drove them MAD. One our ‘girls’ was bitten between her eyes on the front of her face which became infected. I applied cream recommended by the vet and the bite healed. Determined she should not have to suffer this again, I purchased a fly spray for horses from one of the farm supply companies.

Unfortunately she reacted to the spray and lost the fur from her face, which of course was another blow. We were devastated but I was determined to find an answer to this problem. On searching the net I came across the attached article, purchased 2x bottles of your ACV and proceeded to add it to their feeds. You have no idea how delighted and re- leaved we have been with the results. The sand flies are still around but not biting our horses.

The sand flies leave us alone too, not to mention all the other benefits to our health. After reading the label on the bottle and finding your web site, we shall be calling into your shop in future. Many thanks for such a wonderful product.

Sandra G

Murchison

Fabulous! I bought a bottle of Kiwifruit Vinegar when I was visiting Dad a few weeks ago and it is almost all gone! It’s a great alternative to AVC. I would of course prefer if it was organic, but with it being a fermented product I am a little more lenient on my stance. I have been drinking it with sparkling water which is super refreshing and using it in dressings.

Kirsty MacDonald

I am a long – term sufferer from Interstitial Cystitis (IC) – a disorder whereby my bladder is overly sensitive, causing constant pain and the urgent need to frequently pee (often up to 20 times during the day and up to 10 times during the night!) I have spent many years trying different forms of natural treatments and diets attempting to ease the symptoms such as controlling everything I eat and drink to try to maintain an internal state of alkalinity, however the results are never consistent or ongoing!

Dealing with chronic pain impacts on all aspects of my daily life which can be stressful and at times depressing. However, I am delighted to say that my bladder condition and poor health has dramatically changed since I met with the Goulter family and they encouraged me to try their kiwi fruit vinegar health tonic! The Goulter’s stressed, “The trick is to stick with it for at least four weeks!” Thanks to that great advice and the wonderful healing properties of the product, I am happy to declare that I am living pain free! Two teaspoons of Kiwi fruit Vinegar in warm water each morning and evening keeps my body to remain in a ‘state of alkaline’. It feels great not to be constantly bothered by pain and I am peeing ‘a normal’ 6 times a day and only once during the night. Needless to say, this has improved my sleep, my energy levels and overall mood and well-being. Thank you to the Goulters, for your recommendation, your expert advice and for the remarkable Kiwi Fruit Vinegar Health Tonic that is a life changing, life-support for me!

S M

Nelson

I am a 53 year old woman who was diagnosed with Irritable Bowel Syndrome in my early 20’s. IBS is one of those problems that always seemed to crop up at the most awful times and sometimes it didn’t seem to matter what I had eaten. Aside from that I have no health issues and do not take any medication at all. I had heard all sorts of great things about the benefits of starting each day with apple cider vinegar, and although I’m usually quite skeptical, I thought it certainly couldn’t do any harm. Seriously, or as the young ones would say OMG, I could not believe the change in the way my gut felt. No more stomach grumbling, cramping and everything that comes after that! I was told to make sure that I purchased a raw, unfiltered brand and at the time I could only find one on the supermarket shelves. Then a few months ago I discovered that Goulters were making a high quality product right here in Nelson, there was no way I was going to support an overseas company when there was one literally right on my back doorstep. Apple cider vinegar has made a huge difference to me. I know some people don’t like the taste very much, me included, so I mix a small amount of Manuka Honey in with it and it tastes fantastic. My husband in a convert and so are many family members and friends. A big thanks from me.

I LOVE this product! Being a cancer survivor, eating and drinking healthy products (especially organic) is a vital part of my lifestyle. Goulter’s Apple Cider Vinegar fits the bill in this respect due to the high levels of antioxidants associated with apples and more specifically apple skins. The Vinegar has many uses eg in dressings, bottling and preserving foods, as a health tonic and I also add a splash in stock troughs as a preventative for intestinal worms. Even the chooks and dog don’t miss out. I thoroughly recommend it.

Avril Stephens

Apple Cider Vinegar (ACV) contains high levels of acetic and Malic acid as well as Vitamins, Mineral Salts and Amino Acids. Some of ACV’s active ingredients are soluble fibers in the form of Pectin, Vitamin A, Vitamin B6, Vitamin C, Vitamin E, Thiamin, Lycopene, Niacin, Pantothenic acid, Riboflavin and Beta-carotene. It also contains other minerals like Sodium, Phosphorus, Potassium, Calcium, Iron and Magnesium. All of these powerful substances work together and make ACV very effective as an Anti-viral, Anti-bacterial and Anti-fungal tonic. I am so incredibly grateful that the Goulters have developed this very safe product which I can now use in my home and as a garden spray instead of having to rely on very toxic chemical options. A reliable product produced to high standards by people with integrity who care.

Fay Christie

Love your ACV, it is very good quality, taste and a very beneficial product. Thank you for supplying ACV. Your other products look very interesting and useful also! Thanks so much.

I suffered from extreme pain with my Osteoarthritis and Gout for years. So much so that I had to give up my lawn bowls. The doctors wanted to operate on my knee however I decided I would own my condition so I made up a special concoction which included turmeric, coconut oil, and seaweed, I found it to be 80% effective for my osteoarthritis and my gout has completely disappeared. A couple of months ago I was recommended Goulter’s Organic Apple Cider Vinegar. I started taking 3-4 teaspoons of this twice daily in a glass of warm water. This vinegar has made such a difference to me because it has boosted my well being so that I am now 100% better. Even I can’t believe it! I am now back at lawn bowls and my friends can’t believe the difference. I found it took about 3 days before I started feeling the difference. I have also learnt you HAVE to take it religiously. When I forget I feel some pain returning however when I take the Vinegar I’m back on track. I hope this helps those of you out there who are suffering from painful arthritis.

Graham Chalmers

I have been using Goulter’s Citrogar cleaning solution and it is fantastic! As a cleaner I have found it so hard to find a completely all natural product with zero animal testing that works so well. I found the best use for Citrogar is in the bathroom when working on domestic cleans. It cuts through soap scum and oils quickly in crevasses, glass and we found that the homes we used it in remained cleaner for longer than those that we didn’t. For an at home user I would recommend leaving Citrogar to sit for a wee bit to reap the full benefits of this product. Although I enjoy the vinegar smell, we were a bit worried at first of the home owners reaction, but the vinegar smell quickly dissipates into nothing as it dries, leaving only the fresh smell of citrus.

Rikki-Lee

Flawless Cleaning Services Ltd

I’m delighted to know I can purchase your Citrogar all natural cleaner at Virve in Queen Street, Richmond. I appreciate these natural products and like to support local businesses as well. I get my Goulter’s ACV bottle refilled at The Pantry Door, Stoke. Haven’t tried your Kiwifruit Vinegar yet but I am aiming to very soon. I wish you continuing success as you grow and expand your business.

Lyn Ashby

Your Citrogar is really great on the windows and glass in general. Good in shower also but I have used Shower Witch for some time now and that is also great. Really great on the floor tiles that we have in the bathroom/toilet as well as the kitchen, hearth and other tiled areas that we have. Another unusual use that I tried it on is on the soles of inside shoes and slippers. You would not think that shoes that are solely worn inside get grubby but they do and there are occasions when Tony goes outside in his slippers, it cleans them up a treat! There is one thing that I really do like and that is the clear lettering on the on and off toggle. It is just so easy to read so a real pat on the back for this. It is amazing how hard it is to try and read some of the ready to use sprays to know whether or not you have turned it on or off.

Fay

I came across Goulter’s Citrogar cleaner the other week after trying to find an eco friendly cleaner to wash houses down. In my trade the go to cleaner is Sodium Hypochlorite (Bleach) which is so detrimental to the environment, there need be no more said on that product. The ethos of Pure Eco Painting is to use products that are natural, environmentally friendly and completely safe for use personally. The house I washed down was riddled with mould, mildew and muck that hadn’t been washed in many years. It become spotless and in my opinion out performed other products on the market. It’s natural, safe for the environment and super tough on cleaning power. Pure Eco Painting will be using this product to wash exterior houses in the future. Thanks Goulter’s Vinegar!

Jonny - Director/Painter

Pure Eco Painting

ACV works well, we will buy again. Great price and easily obtainable.

Jocelyn Robertson

I’ve lived in New Zealand, Australia and Scotland and have bought variants of Apple Cider Vinegar in all three countries. In addition I have a fructose intolerance – even lemon juice is very upsetting to my entire system. So being able to use Apple Cider Vinegar is important from a health aspect, for encouraging better digestion, as an encouragement to the microorganisms in my body and on my skin. Not to mention the culinary uses! I can categorically say that Goulter’s Raw unfiltered Apple Cider Vinegar is superior to any I have tasted or used in the three countries we have lived in. The flavour is so fruity and yet does not disturb my system, in fact enhances my digestion. Also the vinegar has a superior strength for use in any application. So in some dishes, I can use less than with other brands. I bought a 20 litre container and yes, it comes with a tap! I use the Apple Cider Vinegar in SO many ways.

Fiona T

Recently we were enjoying a BBQ at friends – then the mozzie squad arrived. As always, I seemed to be the prime target – no matter where, if there are mozzies, they’ll find me. Within seconds, I was trying to maintain a friendly social conversation, whilst inside my head screaming any number of descriptions about mosquitoes. Fortunately, our host quickly recognised my not-too-subtle attempts at rubbing the growing number of attack sites, and out came the remedy – Goulter’s apple cider vinegar. Worked like magic. And the itching was neutralised in a very short time. And stayed that way. Yet another use discovered for our bottle of Goulter’s at home. Should have looked at their website more. Thanks, Goulter’s

Steve Mills

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